Xelsion

IAB guide to programmatic display media

he IAB has just published a useful overview of the programmatic display media space.

Will Google extend its dominance with AdID?

Google’s plans to introduce a persistent user ID, called AdID, has been much reported in the digital media trade press over the last few days. The AdID would replace or sit alongside the long established browser cookie method of identifying users.

Top-level considerations for programmatic RTB

Bob Arnold, director of digital and social media at Kellogg Company published a useful piece yesterday on AdExchanger.com.