Xelsion

LinkedIn introduces programmatic buying

LinkedIn has launched programmatic media buying to all advertisers.

Facebook and the gaming industry, a recap of LevelUp.

“Difficult to see. Always in motion is the future.” Still, Xelsion was invited at the Facebook HQ in Dublin for a event around the gaming industry and see what’s coming up.

Big Bang Data exposition review

A personal review by Aurele Bachoux of the Big Bang Data exposition in London.

Viewability targeting – an addendum

A short follow up to our previous post, “Viewability targeting – is it really worth it?”

Viewability targeting – is it really worth it?

Viewability targeting increases CPMs – so is it worth it?

Google’s ever increasing focus on mobile and HTML5

Google is making it even easier for advertisers to run HTML5 creative.

Instagram for Business soon opening up to all advertisers

Instagram is introducing sponsored content globally to all advertisers in the next couple of months.

CPI is dead, long live engagement

On July 9th we attended the third annual App Promotion Summit in London.

Ten things you need to know about the Facebook ad auction

Understand more about what is happening every time an ad is served on Facebook

What is the Facebook MOI score?

A summary of the MOI score and how it is affecting advertisers’ campaigns.