Xelsion

Growing the team

This month the Xelsion team has welcomed two new members, Joe and Paul.

Paul comes to us straight from Cambridge, after completing his MMath in Mathematics. In his role as media trading analyst he will be carrying out interesting statistical experiments to facilitate campaign analysis and optimisation.

Founder of Hush House, Joe joins the Xelsion team as an innovator and proven self-starter.He will be applying his entrepreneurial and analytical skills in his role as media trader.

 

Appnexus anti-piracy initiative

Xelsion manages its media trading through Appnexus. The world leader in real-time bidding technology, this month the platform announced its anti-piracy initiative, affirming its commitment to actively monitor traffic and prevent its clients from running media on sites featuring pirated intellectual property.

Appnexus CEO Brian O’Kelley commented: “It’s time for the advertising industry to take a strong stand and to stop putting money in the pockets of those facilitating piracy.”

You can read Brian O’Kelley’s comments in full, and more about the Appnexus initiative, here.

Xelsion Media signs with AppNexus

In accordance with our technology-driven approach to business, Xelsion is delighted to announce that we have signed with the AppNexus demand side platform, giving us access to a huge range of quality, global inventory and billions of ad impressions a day.

The real time bidding functionality of the AppNexus platform is core to our media business and the open APIs enable us to integrate it with our proprietary reporting and monitoring tools. This brings us in line with the forefront of digital advertising technology, allowing us to streamline our processes and increase efficiency and productivity.

Xelsion website launch

Xelsion website is now live. Content is a work in progress..