Xelsion

Google DoubleClick going native

Will DoubleClick’s introduction of native ads lead to a universal consolidation in the design and production of ads while publishers then choose how to fit the ads with their content?

Is consultancy the right model for programmatic media?

We look at possible advantages of the consultancy model in programmatic media service provision…

Engagement and performance in digital advertising

We highlight the key points from the Boston Consulting Group report on programmatic advertising

Twitter retargeting for all

Now you can set up remarketing campaigns on Twitter via the standard ad interface…

A typical programmatic media buying engagement 3

This is the third in my series on how we approach promoting a new advertiser, product or service via programmatic media buying. In this post we look at the implementation phase…

A typical programmatic media buying engagement 2

The second in a series of posts looking at a typical programmatic or biddable media engagement. Here we cover the ‘Planning’ process.

Google GRPs at a DoubleClick Bid Manager near you?

Is Google about to release GRP measurement tools in the DoubleClick Bid Manager interface and what does this mean for measuring campaign effectiveness?

A typical programmatic media buying engagement

The first in a series of posts looking at a typical programmatic or biddable media engagement. Here we start with ‘Orientation’.

Biddable World 2014

John Were spoke at Biddable World 2014 and briefly discusses the event and his talk.