Xelsion

Google selects Xelsion for top 30 UK agency business coaching

We’re proud to have been chosen …

A typical programmatic media buying engagement

The first in a series of posts looking at a typical programmatic or biddable media engagement. Here we start with ‘Orientation’.

Adtech moving from build to buy in 2014

Xelsion CEO, John Were, talks about his tech versus services identity battle and the reasons for moving to an integrated digital marketing stack in 2014.

Analytics and measurement resources

Measuring and monitoring the performance of ads is vital for Xelsion.

Xelsion Media signs with AppNexus

In accordance with our technology-driven approach to business, Xelsion is delighted to announce that we have signed with the AppNexus demand side platform, giving us access to a huge range of quality, global inventory and billions of ad impressions a day.

The real time bidding functionality of the AppNexus platform is core to our media business and the open APIs enable us to integrate it with our proprietary reporting and monitoring tools. This brings us in line with the forefront of digital advertising technology, allowing us to streamline our processes and increase efficiency and productivity.