Xelsion

Big Bang Data exposition review

A personal review by Aurele Bachoux of the Big Bang Data exposition in London.

Adblocking

Adblocking is an evolutionary force, not the end of the world…

Mary Meeker’s “Internet trends 2015”

The latest in the 20 year series of seminal reports is required reading…

We’re hiring at Xelsion! New Business Consultant and more…

Xelsion is looking for talented people who are passionate about digital to join our team

Case study: Kupon Vilag

Kupon Vilag is a daily deals business based in Budapest, Hungary. Through their website they offer collective group buying opportunities in the shape of discounts for restaurants, spas, hotels, salons, and various other lifestyle and leisure businesses.

Case study: Austrian Airlines

Founded in 1957, Austrian Airlines is the flag-carrier airline of Austria. It flies to over 130 destinations, with a focus on Eastern Europe and the Middle East.

To see or not to see…

Post-view is a metric enabling sales attribution where users have seen an ad and gone on to make a purchase, without clicking on the ad itself. These instances are known as post-impression or post-view conversions.

Appnexus anti-piracy initiative

Xelsion manages its media trading through Appnexus. The world leader in real-time bidding technology, this month the platform announced its anti-piracy initiative, affirming its commitment to actively monitor traffic and prevent its clients from running media on sites featuring pirated intellectual property.

Appnexus CEO Brian O’Kelley commented: “It’s time for the advertising industry to take a strong stand and to stop putting money in the pockets of those facilitating piracy.”

You can read Brian O’Kelley’s comments in full, and more about the Appnexus initiative, here.

Xelsion Media signs with AppNexus

In accordance with our technology-driven approach to business, Xelsion is delighted to announce that we have signed with the AppNexus demand side platform, giving us access to a huge range of quality, global inventory and billions of ad impressions a day.

The real time bidding functionality of the AppNexus platform is core to our media business and the open APIs enable us to integrate it with our proprietary reporting and monitoring tools. This brings us in line with the forefront of digital advertising technology, allowing us to streamline our processes and increase efficiency and productivity.