Xelsion

Facebook Audience Network now available to all

The Facebook Audience Network is now on general release as programmatic matures.

Is consultancy the right model for programmatic media?

We look at possible advantages of the consultancy model in programmatic media service provision…

Engagement and performance in digital advertising

We highlight the key points from the Boston Consulting Group report on programmatic advertising

Facebook announces cross-device reporting and frequency cap increase

Latest announcements from Facebook: an overview of their new reporting tool and frequency cap setting.

How Google’s change of ad format boosted CPC and CTR

How small changes to Google’s paid search ads have had a big impact on CTR.

Xelsion insights: display creative trends

Visualising display creative trends. An overview of Xelsion’s DBM performance data since February 2014.

A guide to YouTube advertising basics

YouTube recently updated their TrueView formats to include just TrueView in-stream and TrueView in-display.

Twitter’s app install ads and multi-product ads in Facebook

Twitter releases its mobile app install product and Facebook announces new multi-product ads.

Twitter retargeting for all

Now you can set up remarketing campaigns on Twitter via the standard ad interface…

The mobile opportunity for businesses and advertisers

An annual trends report shows mobile data usage growing, as internet user growth slows