Xelsion

What is LiveRamp?

The Acxiom acquisition of LiveRamp hit the press this week and we take a look at what LiveRamp is and does…

A typical programmatic media buying engagement 3

This is the third in my series on how we approach promoting a new advertiser, product or service via programmatic media buying. In this post we look at the implementation phase…

LinkedIn Sponsored Updates move from self-serve to certified partner program

Marketers will now be able to manage and scale their Sponsored Update campaigns through 3rd party social ads dashboards

Facebook launches its own mobile ad network

Facebook’s Audience Network allows advertisers to run Facebook ads in mobile apps

Improving performance with dynamic creative

Dynamic creatives allow advertisers to put tailored content in front of users at the right time and in the right place

A typical programmatic media buying engagement 2

The second in a series of posts looking at a typical programmatic or biddable media engagement. Here we cover the ‘Planning’ process.

A guide to LinkedIn advertising basics

A breakdown of the ad formats and targeting options available on LinkedIn

Google GRPs at a DoubleClick Bid Manager near you?

Is Google about to release GRP measurement tools in the DoubleClick Bid Manager interface and what does this mean for measuring campaign effectiveness?

A typical programmatic media buying engagement

The first in a series of posts looking at a typical programmatic or biddable media engagement. Here we start with ‘Orientation’.

Biddable World 2014

John Were spoke at Biddable World 2014 and briefly discusses the event and his talk.