Xelsion

Xelsion short-listed for DoubleClick Bid Manager user awards

for best use of data…

Viewability targeting – an addendum

A short follow up to our previous post, “Viewability targeting – is it really worth it?”

Viewability targeting – is it really worth it?

Viewability targeting increases CPMs – so is it worth it?

DoubleClick Bid Manager adds TrueView

Google announces the extension of TrueView from AdWords to DoubleClick…

Xelsion adds Google AdX Network Partner Manager status

Xelsion is pleased to announce it is now a Google AdX Partner Manager. This means we can help our publisher clients sell their ad inventory through Google DoubleClick Ad Exchange.

Engagement and performance in digital advertising

We highlight the key points from the Boston Consulting Group report on programmatic advertising

A guide to YouTube advertising basics

YouTube recently updated their TrueView formats to include just TrueView in-stream and TrueView in-display.

Display reach and frequency

Thoughts on digital display ad campaign reach and frequency prompted by Andrew Shebbeare’s recent piece on AdExchanger…

The mobile opportunity for businesses and advertisers

An annual trends report shows mobile data usage growing, as internet user growth slows