Google’s ever increasing focus on mobile and HTML5

Google is making it even easier for advertisers to run HTML5 creative.

DoubleClick Bid Manager adds TrueView

Google announces the extension of TrueView from AdWords to DoubleClick…

How Google’s change of ad format boosted CPC and CTR

How small changes to Google’s paid search ads have had a big impact on CTR.

The mobile opportunity for businesses and advertisers

An annual trends report shows mobile data usage growing, as internet user growth slows

Xelsion awarded Google Partner status

We are happy to announce Xelsion is now a certified Google Partner

Xelsion licenses Google’s DoubleClick Digital Marketing stack

The DoubleClick Digital Marketing stack of technologies will allow us to integrate many facets of an advertising campaign

Adtech moving from build to buy in 2014

Xelsion CEO, John Were, talks about his tech versus services identity battle and the reasons for moving to an integrated digital marketing stack in 2014.

Google launches +Post ads

We take a look at the new Google +Post ads and assess the impact they could have

Multi-channel media working together

When assessing the performance of contrasting media channels it is important to remember how they link together and complement one another