CPI is dead, long live engagement
On July 9th we attended the third annual App Promotion Summit in London.

9 points for a new site wishlist
Planning a new website? Save time and money by thinking ahead to marketing and media needs…
Twitter’s app install ads and multi-product ads in Facebook
Twitter releases its mobile app install product and Facebook announces new multi-product ads.
The mobile opportunity for businesses and advertisers
An annual trends report shows mobile data usage growing, as internet user growth slows

Facebook launches its own mobile ad network
Facebook’s Audience Network allows advertisers to run Facebook ads in mobile apps