Xelsion

Viewability targeting – an addendum

A short follow up to our previous post, “Viewability targeting – is it really worth it?”

Talk programmatic at dmexco with Xelsion CEO

Book your expert session with John Were today…

Viewability targeting – is it really worth it?

Viewability targeting increases CPMs – so is it worth it?

Google’s ever increasing focus on mobile and HTML5

Google is making it even easier for advertisers to run HTML5 creative.

Instagram for Business soon opening up to all advertisers

Instagram is introducing sponsored content globally to all advertisers in the next couple of months.

CPI is dead, long live engagement

On July 9th we attended the third annual App Promotion Summit in London.

Implications of quality in programmatic media

How does optimal digital ad frequency change as inventory quality improves?

Ten things you need to know about the Facebook ad auction

Understand more about what is happening every time an ad is served on Facebook

Mary Meeker’s “Internet trends 2015”

The latest in the 20 year series of seminal reports is required reading…

DoubleClick Bid Manager adds TrueView

Google announces the extension of TrueView from AdWords to DoubleClick…