
Xelsion rated on Recommended Agency Register
Xelsion has achieved recommended agency status from the RAR!

Attribution and uplift
Rule based attribution models are based on often unwarranted assumptions. We evaluate the models and look for an alternative.

Xelsion consults to private equity
Digital marketing and media is no longer just about buying and selling ads…

Is retargeting truly incremental?
We’ve devised a more cost-effective means of conducting incrementality experiments…