Xelsion adds Google AdX Network Partner Manager status
Xelsion is pleased to announce it is now a Google AdX Partner Manager. This means we can help our publisher clients sell their ad inventory through Google DoubleClick Ad Exchange.
Xelsion rated on Recommended Agency Register
Xelsion has achieved recommended agency status from the RAR!
What is the Facebook MOI score?
A summary of the MOI score and how it is affecting advertisers’ campaigns.
Attribution and uplift
Rule based attribution models are based on often unwarranted assumptions. We evaluate the models and look for an alternative.
LinkedIn launches ad network
LinkedIn announced its first big step into ad tech this week with the launch of their Lead Accelerator service.
Facebook introduces ad relevance score
Facebook has introduced a new reporting tool, the relevance score, that could help advertisers to spot poorly performing ads.
Xelsion consults to private equity
Digital marketing and media is no longer just about buying and selling ads…
Is retargeting truly incremental?
We’ve devised a more cost-effective means of conducting incrementality experiments…
