Xelsion

9 points for a new site wishlist

Planning a new website? Save time and money by thinking ahead to marketing and media needs…

Oxford University Careers Fair

Xelsion spent an enjoyable afternoon in the city of dreaming spires…

Facebook Audience Network now available to all

The Facebook Audience Network is now on general release as programmatic matures.

Is consultancy the right model for programmatic media?

We look at possible advantages of the consultancy model in programmatic media service provision…

Path to Conversion (P2C) reporting

Xelsion can now offer up to 200 interactions in our P2C reporting.

Twitter’s Tailored Audiences and the new “buy now” button

The latest announcements from Twitter.

Engagement and performance in digital advertising

We highlight the key points from the Boston Consulting Group report on programmatic advertising

Facebook announces cross-device reporting and frequency cap increase

Latest announcements from Facebook: an overview of their new reporting tool and frequency cap setting.

How Google’s change of ad format boosted CPC and CTR

How small changes to Google’s paid search ads have had a big impact on CTR.