Advances in digital ad viewability

How do you solve the issue of digital ad viewability?

A typical programmatic media buying engagement

The first in a series of posts looking at a typical programmatic or biddable media engagement. Here we start with ‘Orientation’.

Biddable World 2014

John Were spoke at Biddable World 2014 and briefly discusses the event and his talk.

Xelsion awarded Google Partner status

We are happy to announce Xelsion is now a certified Google Partner

Xelsion licenses Google’s DoubleClick Digital Marketing stack

The DoubleClick Digital Marketing stack of technologies will allow us to integrate many facets of an advertising campaign

Ad testing: How much data is enough?

Analysing how much data is needed for experiments to be statistically significant

Introducing our social banner ads

We’re excited to launch two social banner ads: latest tweet & latest blog post

Adtech moving from build to buy in 2014

Xelsion CEO, John Were, talks about his tech versus services identity battle and the reasons for moving to an integrated digital marketing stack in 2014.

Google launches +Post ads

We take a look at the new Google +Post ads and assess the impact they could have

Introducing Twitter Retargeting

Twitter retargeting is now possible through the ‘tailored audiences’ feature