Google DoubleClick going native

Will DoubleClick’s introduction of native ads lead to a universal consolidation in the design and production of ads while publishers then choose how to fit the ads with their content?

LinkedIn introduces programmatic buying

LinkedIn has launched programmatic media buying to all advertisers.

Talk programmatic at dmexco with Xelsion CEO

Book your expert session with John Were today…

Implications of quality in programmatic media

How does optimal digital ad frequency change as inventory quality improves?

Ten things you need to know about the Facebook ad auction

Understand more about what is happening every time an ad is served on Facebook

Xelsion adds Google AdX Network Partner Manager status

Xelsion is pleased to announce it is now a Google AdX Partner Manager. This means we can help our publisher clients sell their ad inventory through Google DoubleClick Ad Exchange.

Xelsion consults to private equity

Digital marketing and media is no longer just about buying and selling ads…

Is retargeting truly incremental?

We’ve devised a more cost-effective means of conducting incrementality experiments…

Is consultancy the right model for programmatic media?

We look at possible advantages of the consultancy model in programmatic media service provision…