Implications of quality in programmatic media

How does optimal digital ad frequency change as inventory quality improves?

Path to Conversion (P2C) reporting

Xelsion can now offer up to 200 interactions in our P2C reporting.

Facebook announces cross-device reporting and frequency cap increase

Latest announcements from Facebook: an overview of their new reporting tool and frequency cap setting.

Display reach and frequency

Thoughts on digital display ad campaign reach and frequency prompted by Andrew Shebbeare’s recent piece on AdExchanger…