Xelsion

Adblocking

Adblocking is an evolutionary force, not the end of the world…

Mary Meeker’s “Internet trends 2015”

The latest in the 20 year series of seminal reports is required reading…

Xelsion consults to private equity

Digital marketing and media is no longer just about buying and selling ads…

Is consultancy the right model for programmatic media?

We look at possible advantages of the consultancy model in programmatic media service provision…

A typical programmatic media buying engagement 2

The second in a series of posts looking at a typical programmatic or biddable media engagement. Here we cover the ‘Planning’ process.

A typical programmatic media buying engagement

The first in a series of posts looking at a typical programmatic or biddable media engagement. Here we start with ‘Orientation’.