Xelsion

9 points for a new site wishlist

Planning a new website? Save time and money by thinking ahead to marketing and media needs…

Facebook announces cross-device reporting and frequency cap increase

Latest announcements from Facebook: an overview of their new reporting tool and frequency cap setting.

What is LiveRamp?

The Acxiom acquisition of LiveRamp hit the press this week and we take a look at what LiveRamp is and does…

A typical programmatic media buying engagement 3

This is the third in my series on how we approach promoting a new advertiser, product or service via programmatic media buying. In this post we look at the implementation phase…