
Xelsion insights: display creative trends
Visualising display creative trends. An overview of Xelsion’s DBM performance data since February 2014.
A guide to LinkedIn advertising basics
A breakdown of the ad formats and targeting options available on LinkedIn
A guide to Twitter advertising basics
A short guide to the native ad products available in Twitter: tweets, accounts and trends
Measuring uplift using control experiments
An overview of the experiments we are conducting to try and understand the value of post-view conversions
Case study: Airlines
One of Xelsion’s particular strengths is travel. We work with a number of premium airline partners including Austrian Airlines, Czech Airlines, and Brazilian flag carrier TAM. For an overview of our work with these partners, please view our aggregated airlines case study.
Case study: Austrian Airlines
Founded in 1957, Austrian Airlines is the flag-carrier airline of Austria. It flies to over 130 destinations, with a focus on Eastern Europe and the Middle East.