
Google DoubleClick going native
Will DoubleClick’s introduction of native ads lead to a universal consolidation in the design and production of ads while publishers then choose how to fit the ads with their content?
Viewability targeting – is it really worth it?
Viewability targeting increases CPMs – so is it worth it?

Google’s ever increasing focus on mobile and HTML5
Google is making it even easier for advertisers to run HTML5 creative.
CPI is dead, long live engagement
On July 9th we attended the third annual App Promotion Summit in London.

DoubleClick Bid Manager adds TrueView
Google announces the extension of TrueView from AdWords to DoubleClick…

Attribution and uplift
Rule based attribution models are based on often unwarranted assumptions. We evaluate the models and look for an alternative.