Xelsion

Google DoubleClick going native

Will DoubleClick’s introduction of native ads lead to a universal consolidation in the design and production of ads while publishers then choose how to fit the ads with their content?

Senior Media Consultant

Job title Senior Media Consultant
Department Xelsion Media
Reports to Head of Media
Hours of work Full time – 5 days a week flexible hours
Salary Basic salary commensurate with experience + performance-related pay + profit share.


Staff responsibilities

The Senior Media Consultant is responsible for developing detailed plans for prospective and existing clients, ensuring a strong focus on client requirements. They have primary account management responsibilities, prioritising clear & accurate communication, while taking on campaign management and media trading duties across platforms. The post holder is also required to deliver some technical elements including dynamic creative production.

Summary of position

Xelsion works with advertisers and publishers directly, offering 4 core areas of digital media services:

  • Consultancy and training on media strategy, data activation, vendor selection, technology integration and in-house resourcing
  • Programmatic and biddable media trading across Display (desktop/mobile), Paid Social (Facebook, Instagram, Twitter, LinkedIn and emerging platforms) and Paid Search (SEM).
  • Analytics and data-driven attribution-modelling.
  • Creative production of high-impact, dynamic, cross-device compatible, HTML5 formats.
  • We are looking for an exceptional candidate to join our small team who will play an active role in the sales process, by working to understand client requirements, in order to create detailed, bespoke plans covering all areas of our service provision. The Senior Media Consultant must keep abreast with the latest industry developments in order to provide informed consultancy to prospective and current clients and speak with confidence in sales pitches and client meetings.

    A key focus of the role will be on account management, which involves plan implementation and campaign management & optimisation to help provide a cross-platform, unified customer view for our clients and ensure all objectives are met. We place a strong emphasis on great communication and so the ability to present data in a clear and meaningful way for the client is essential. Advanced knowledge of Excel and data visualization tools such as Power BI would therefore be an advantage. The post holder will also be required to undertake creative production tasks from time to time and so an understanding of HTML5 and Doubleclick Studio is desirable.

    Xelsion has traditionally been a buy-side specialist but has a growing revenue stream working with publishers on the sell-side to help them sell inventory programmatically. Familiarity with the sell-side, including publisher adservers, Google Adx, header-bidding and yield optimization are a plus.

    The Senior Media Consultant will contribute to the development and maintenance of marketing and promotional material, including Xelsion website content and as a young digital business with innovation at its core, entrepreneurial input is welcome along with ideas for growing the business and implementing new processes.

    The company has a digitally connected, geographically distributed team, which collaborates with the help of technology. Permanent desk space and the hub of operations is in a dynamic start up co-working environment in Farringdon, London.

    Primary responsibilities

  • Create plans to meet client requirements
  • Client relationship management
  • Campaign management and reporting
  • Keep abreast with industry developments
  • Data analysis
  • Creative production

  • Personal specification

    Essential Desirable
    Qualifications & training 2.1 from reputable university Qualifications in Google Adwords and Google Doubleclick suite of products
    Experience 3 years digital media experience, relationship management, media planning, basic finance, working and communicating as part of a team Familiarity with sell-side including publisher adservers, header-bidding and yield optimization.
    Qualities and attitude Passion for digital, numerate, logical, rigorous, professional, open, flexible, patient Entrepreneurial, innovative, creative
    Product knowledge MS Office suite including advanced knowledge of Microsoft Excel, Microsoft Power BI, Google DoubleClick products, AppNexus, Facebook interface & trading tools, Google Adwords, LinkedIn Advertising, HTML Bing, WordPress, CSS, Javascript, design products e.g. photoshop, statistics packages, Google Adx


    Competencies

  • Relationship management
  • Communication
  • Social media
  • Commercial awareness
  • Planning & organisation
  • Teamwork
  • Note: This job description is not exhaustive and will be subject to periodic review. It may be amended to meet the changing needs of the business. The post-holder will be expected to participate in this process and we would aim to reach agreement on any changes.

    Download PDF version of this job description

    zp8497586rq

    Viewability targeting – is it really worth it?

    Viewability targeting increases CPMs – so is it worth it?

    Google’s ever increasing focus on mobile and HTML5

    Google is making it even easier for advertisers to run HTML5 creative.

    Instagram for Business soon opening up to all advertisers

    Instagram is introducing sponsored content globally to all advertisers in the next couple of months.

    CPI is dead, long live engagement

    On July 9th we attended the third annual App Promotion Summit in London.

    Ten things you need to know about the Facebook ad auction

    Understand more about what is happening every time an ad is served on Facebook

    DoubleClick Bid Manager adds TrueView

    Google announces the extension of TrueView from AdWords to DoubleClick…

    Media Analyst

    Job title Media Analyst
    Department Xelsion Media
    Reports to Head of Media
    Hours of work Full time – 5 days a week flexible hours
    Salary Basic salary commensurate with experience, performance-related pay, plus profit share.


    Staff responsibilities

    The Media Analyst will take responsibility for the detailed analysis and reporting of client advertising campaigns and Xelsion performance, with the key objective of spotting trends and patterns in the data and acting on these to improve key metrics.

    Summary of position

    Xelsion works with advertisers and publishers directly, offering 4 core areas of digital media services:

  • Programmatic and biddable media trading across Display, Paid Social and Paid Search (SEM).
  • Analytics and data-driven attribution-modelling.
  • Creative production of high-impact, dynamic, cross-device compatible, HTML5 formats.
  • Consultancy and training on media strategy, data activation, vendor selection, technology integration and in-house resourcing
  • The Media Analyst will collate data from a variety of systems and perform detailed analysis on the data before preparing reports to communicate the findings to colleagues and clients.

    Current data analysis is done using excel workbooks and R, which is suitable in the short term, but given the quantity of data that is available for analysis, Xelsion is constantly evaluating 3rd party statistical analysis software, and will be looking for the Media Analyst to lead the tender process and selection of these software packages.

    The role reports directly to the Head of Media who will rely on data analysis and recommendations from the Media Analyst to negotiate deals and oversee all partnerships with media suppliers and advertisers.

    As a young digital business with innovation at its core, entrepreneurial input is welcome along with ideas for growing the business and implementing new processes.

    The company has a digitally connected, geographically distributed team, which collaborates with the help of technology. Permanent desk space and the hub of operations is in a dynamic start up co-working environment in Farringdon, London but candidates should also be comfortable, motivated and happy working from home – or wherever they happen to be.

    Primary responsibilities

  • Statistical analysis of campaign data
  • Complex campaign structure design and implementation
  • Working with Media Consultant to meet client objectives
  • Development of reporting templates
  • Evaluate and use statistical analysis software packages
  • Analysis of company level statistics

  • Personal specification

    Essential Desirable
    Qualifications & training 2.1 from reputable university in numerate discipline Google Adwords qualified
    Experience Statistical analysis Relationship management, media planning, basic finance
    Qualities and attitude Passion for digital, numerate, logical, rigorous, professional, open, flexible, patient Entrepreneurial, innovative, creative
    Product knowledge Advanced Excel Databases, stats package, reporting tools, data visualization, R, AppNexus, Facebook, Google Adwords, LinkedIn, Twitter


    Competencies

  • Analytical reasoning
  • Commercial awareness
  • Communication
  • Expertise in role
  • Planning & organisation
  • Teamwork
  • Note: This job description is not exhaustive and will be subject to periodic review. It may be amended to meet the changing needs of the business. The post-holder will be expected to participate in this process and we would aim to reach agreement on any changes.

    Download PDF version of this job description

    zp8497586rq

    New Business Consultant

    Job title New Business Consultant
    Department Xelsion Media, London
    Reports to Head of Media
    Hours of work Full time – 5 days a week flexible hours
    Salary Basic salary commensurate with experience, performance-related pay, plus share options.

    Staff responsibilities

    The New Business Consultant role requires a motivated, creative, results-oriented individual with a drive to further their career in the digital media industry and grow the Xelsion business. The role will be responsible for identifying new business opportunities, in the UK and globally, and securing the business with the support of the Media Consultant.

    Summary of position

    Xelsion works with advertisers and publishers directly, offering 4 core areas of digital media services:

  • Programmatic and biddable media trading across Display, Paid Social and Paid Search (SEM).
  • Analytics and data-driven attribution-modelling.
  • Creative production of high-impact, dynamic, cross-device compatible, HTML5 formats.
  • Consultancy and training on media strategy, data activation, vendor selection, technology integration and in-house resourcing
  • The New Business Consultant will spearhead Xelsion’s frontline sales. The post holder is responsible for building and managing the sales pipeline by identifying new business opportunities and promoting our key products and services to potential clients. To this end the New Business Consultant will contribute to the development and maintenance of marketing and promotional material, including Xelsion website content. The post holder must place a high priority on understanding client requirements in order to brief the Media Consultant to develop bespoke media plans and secure long-term, productive commercial relationships.

    As a young, digital business with innovation at its core entrepreneurial candidates with ideas for growing the business and implementing new processes are welcome.

    The company has a digitally connected, geographically distributed team, which collaborates with the help of technology. Permanent desk space and the hub of operations is in a dynamic start up co-working environment in Farringdon, London but candidates should also be comfortable, motivated and happy working from home – or wherever they happen to be.

    Primary responsibilities

  • Identifying new business opportunities
  • Build and managing the sales pipeline
  • Develop & maintain sales and promotional material
  • Understanding and communicating client requirements
  • Keep abreast of industry developments

  • Personal specification

    Essential Desirable
    Qualifications & training 2.1 from reputable university Sales training
    Experience B2B sales experience Proven track record in digital media sales
    Qualities and attitude Passion for digital, numerate, logical, rigorous, professional, open, flexible, patient Entrepreneurial, innovative, creative
    Product knowledge MS Office suite LinkedIn, WordPress, CRM, Facebook


    Competencies

  • Teamwork
  • Commercial awareness
  • Communication
  • Relationship management
  • Planning & organisation
  • Social media
  • Note: This job description is not exhaustive and will be subject to periodic review. It may be amended to meet the changing needs of the business. The post-holder will be expected to participate in this process and we would aim to reach agreement on any changes.

    Download PDF version of this job description