Exponent is a private equity firm investing in UK headquartered businesses with enterprise values between £75m and £350m.

We worked with Exponent on a consultancy basis regarding their acquisition of Big Bus Tours, a sightseeing bus tour that is located in over 16 cities worldwide. By carrying out an analysis of their digital marketing and media strategy, we were able to prove that our core programmatic knowledge, frameworks and talent can be applied across industries, as well as suggesting that digital media is becoming a component of value for businesses within the finance sector.