Charging structures

It’s often hard to understand fee structures in digital media which is why we keep our fees separate from media investment and revenue. The advantages of this approach are:

  • Clarity on what you are buying
  • Transparent and fair
  • Perverse incentives are eliminated
  • Easy to benchmark costs against other providers
  • Provides a reference for the equivalent cost of in-housing media management services


[Read our blog post “Are you getting value for media” for a deeper exploration of commercial models in media (this article originally appeared on ExchangeWire.com).]


Xelsion charges in a number of ways, most common are:

We cost up the work using our experience of the resource expenditure measured on similar projects to provide a guaranteed fixed cost so there are no surprises.

Time and materials
In the case of ongoing engagements where the work load varies with campaign schedules, seasonality and support requirements, a time and materials charging basis can be appropriate. This keeps cost low when Xelsion resources are not needed while allowing us to commit appropriate resources at point of need. Our hourly and daily rates are available on request.

If a certain level of support is critical to your business you might consider keeping us on retainer. Our retained service level agreement gives peace of mind that the support your business needs is always available. Monthly support packages start from £500.

Percentage of revenue
This is the most common charging model in media though it is the one we use least. Sometimes advertisers request it for simplicity. Other times, particularly where we manage the programmatic ad sales on behalf of publishers, it can be a useful performance incentivizing structure.

We work with all our clients to choose the most appropriate charging structure at the beginning of an engagement and are flexible to change the structure as the nature of the engagement evolves.

Do get in touch to talk about the best options for your business.