A guide to LinkedIn advertising basics

A breakdown of the ad formats and targeting options available on LinkedIn

New LinkedIn Showcase Pages to target specific audiences

LinkedIn has launched a new ‘Showcase Page’ feature for Company Pages

Programmatic media – what is it?

We attempt to provide clarity on an often used but not always understood phrase.

Top-level considerations for programmatic RTB

Bob Arnold, director of digital and social media at Kellogg Company published a useful piece yesterday on AdExchanger.com.