Xelsion

Facebook announces cross-device reporting and frequency cap increase

Latest announcements from Facebook: an overview of their new reporting tool and frequency cap setting.

A typical programmatic media buying engagement 3

This is the third in my series on how we approach promoting a new advertiser, product or service via programmatic media buying. In this post we look at the implementation phase…

Biddable World 2014

John Were spoke at Biddable World 2014 and briefly discusses the event and his talk.

Programmatic media – what is it?

We attempt to provide clarity on an often used but not always understood phrase.

How important is Digital?

A recent study suggests that more time is spent on Smartphones, Computers and Tablets than watching Television. This US based study, by eMarketer, suggests that an average user spends 4 hours and 31 minutes a day watching television and a staggering 5 hours 16 minutes on other screens.

Are you getting value for media?

Do you understand the fee structure being used by your media supplier? Does it align your interests? We take a look at who is paying for lunch.

Introducing the Glow Machine Facebook campaign management tool

We’re pleased to announce we’ve added The Glow Machine social advertising platform to our rosta of ad technologies.

IAB guide to programmatic display media

he IAB has just published a useful overview of the programmatic display media space.

Top-level considerations for programmatic RTB

Bob Arnold, director of digital and social media at Kellogg Company published a useful piece yesterday on AdExchanger.com.