Xelsion

Twitter’s app install ads and multi-product ads in Facebook

Twitter releases its mobile app install product and Facebook announces new multi-product ads.

Introducing Twitter Retargeting

Twitter retargeting is now possible through the ‘tailored audiences’ feature

Twitter’s advertising platform now open to UK small businesses

Twitter has announced its self-serve advertising platform is now available for SMEs in the UK

A guide to Twitter advertising basics

A short guide to the native ad products available in Twitter: tweets, accounts and trends

Programmatic media – what is it?

We attempt to provide clarity on an often used but not always understood phrase.

Top-level considerations for programmatic RTB

Bob Arnold, director of digital and social media at Kellogg Company published a useful piece yesterday on AdExchanger.com.